BLOOM ACADEMY
Bloom Academy is a pioneering new school built with a forward-looking vision. Founded by experienced educators, entrepreneurs, and engineers, Bloom Academy offers an innovative, project-based curriculum across primary and secondary programs. By leveraging cutting-edge teaching methods and technologies, the school aims to prepare students for the 21st-century workforce and empower them with critical skills.
Recognizing the importance of a strong digital presence in today's landscape, Bloom Academy sought out our agency to help build their comprehensive digital strategy. This engagement began with in-depth customer research to deeply understand the needs and pain points of their target audience. Armed with these valuable insights, we then collaborated closely with the Bloom team to design and develop a visually compelling website that effectively communicates the school's unique value proposition. Additionally, we have been tasked with establishing an ongoing media buying strategy and implementing a robust CRM system to support Bloom Academy's student recruitment and engagement efforts.
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Customer Research
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Market Research
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Co-Creation with Client
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Branding (Secondary School)
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Define Design System
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UXUI Design
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Website Front end Development
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CRM setup
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End-to-End Journey Analytics
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Media buy & A/B Testing
SCOPE
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We adopted the design thinking approach end-to-end: from interviewing target users, to co-creating with the client, to running A/B testing to validate concepts, to finally launching the product and keep iterating our approach
HIGHLIGHT
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Generated hundreds of leads per month via our media buy and successfully met the recruitment target before start of school year
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Some teachers overseas claimed the website was pivotal in their decision to join Bloom Academy as they felt the innovative spirit of the school
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Considered as best education website in HK and set new standard for the industry
IMPACT
GALLERY
