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CREATE MY GREGORY

Gregory, a Samsonite brand, has commissioned our agency to spearhead an omni-channel marketing campaign across key Asian markets - Hong Kong, Taiwan, and Japan. The objective is to reposition the brand's image and connect with new customers. At the core of this initiative is a personalized bag customization service. Customers can design their own unique Gregory bags by selecting fabrics and colors, then conveniently place orders for in-store pickup.

 

Our agency has been entrusted to develop the campaign's branding, as well as design and build a dedicated website for the customization experience. By seamlessly integrating online and offline components, we aim to deliver an immersive journey for Gregory's customers.

 

Through this strategic omni-channel approach, Gregory seeks to forge stronger emotional connections with its target audience, positioning the brand as a premier destination for personalized, high-quality travel accessories that cater to modern consumer preferences across Asia.

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  • Marketing Strategy

  • Website Development

  • Staff Backend Development

  • Influencer Recruitment

  • Content Production

  • Email Design & Development

  • Social Media Planning & Execution

  • Store Staff Training

SCOPE

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  • Designed and executed the entire user journey perfect without any error including bag customization, integration with POS, pick up logic and etc

  • Successfully launched across 3 major cities with huge satisfaction across client, staff and customers 

HIGHLIGHT

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  • Created hype among local young communities, customers sharing their own design across social media channels

  • Most of the stores sold out few days after launch

  • Customer satisfaction score of 4.8/5.0 for entire campaign

IMPACT

GALLERY

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