UNIK ASIA MUSIC FEST
UNIK ASIA Music Festival is an exciting new addition to Hong Kong's cultural landscape, launching in 2022 as the city's first major music and fashion festival since the onset of the COVID-19 pandemic.
Our agency was entrusted with the task of creating the festival's brand identity from the ground up. In addition to developing the overarching branding, we also provided comprehensive support across all aspects of the event's execution, including design, marketing, and social media strategy. The success of UNIK ASIA Music Festival has been nothing short of remarkable. The festival has quickly become the talk of the town, captivating both attendees and industry professionals alike. In fact, UNIK ASIA has now solidified its position as the benchmark for all music festivals in Hong Kong, setting a new standard for immersive, multi-faceted cultural experiences in the city.
-
Branding
-
360 Marketing Strategy
-
OOH Design (Tram, Street Poster, MTR Panels, TV Panels)
-
On-Site Asset Design (Posters, Venue Wrapper)
-
Videos & Animations
-
Social Media Management
-
Media Buy
-
Interactive Games w/ Followers
-
Partnership
SCOPE
-
Built whole branding from scratch
-
Branding used across social media, website, OOH, merchandise and on-site elements
-
Created various interactive games for public to win concert tickets, with hundreds of fans participated and become the industry standard since then
HIGHLIGHT
-
Talk of the town event
-
11,000 audience across 2 days
-
Hundreds of coverage across Asia and channels (digital, newspaper, TV)
-
Generated >$100M of PR value
IMPACT
